Our fundraising promise

We only exist because of the amazing support of people like you.

We want you to know that we really value your support, whether you’ve: 

  • Donated 
  • Fundraised on our behalf 
  • Supported our campaigns
  • Bought items in our shops, or 
  • Left us a gift in your will 

We are committed to treating you with respect and openness, so this is our promise to you. 

We will be clear, honest, and open:

  • We will be clear about who we are and what we do. 
  • We will tell the truth and we will not exaggerate. 
  • Your donation will be used responsibly, and we will explain our fundraising costs. 
  • We will give a clear explanation of how you can make a gift and change a regular donation. 
  • Sometimes we work with external suppliers simply because our team isn’t big enough. Where we ask a third party to act on our behalf, we will make this relationship and the financial arrangement transparent. 

We will be respectful:

  • We will respect your rights and privacy. 
  • We will not put undue pressure on you to make a gift. If you do not want to give or wish to cease giving, we will respect your decision. 
  • We have a procedure in place for supporting people in vulnerable circumstances. ** 

Our communications with you:

  • We hope you’ll want to hear more about our work. We’ll always be clear about how we’ll communicate with you. 
  • If you tell us you’d rather not be contacted, or you’d rather we didn’t contact you in a certain way, we’ll act on your wishes. 
  • You can change your mind about what you receive from us at any time. 

We will be fair and reasonable:

  • We will treat you fairly, showing sensitivity and adapting our approach depending on your needs. 
  • We will take care not to use any images or words that intentionally cause distress or anxiety. 
  • We will take care not to cause nuisance or disruption. 

We will be accountable and responsible:

  • We will manage our resources responsibly and consider the impact of our fundraising on the community and the environment. 
  • If you are unhappy with anything we’ve done whilst fundraising, you can contact us to make a complaint. We will listen to your feedback and respond appropriately to feedback we receive. 
  • We have a complaints procedure, a copy of which is available on our website or on request.  
  • Our complaints procedure will let you know how to contact the Fundraising Regulator if you feel our response is unsatisfactory. 
  • We will monitor and record the number of complaints we receive each year and share this data with the Fundraising Regulator on request. 

Thank you.