Home » Our Fundraising Promise

Our fundraising promise to you!

We only exist because of the amazing support of people like you. 

We want you to know that we really value your support, whether you’ve: 

  • Donated 
  • Fundraised on our behalf 
  • Supported our campaigns
  • Bought items in our shops, or 
  • Left us a gift in your will 

We are committed to treating you with respect and openness, so this is our promise to you. 

We will be clear, honest, and open: 

  • We will be clear about who we are and what we do. 
  • We will tell the truth and we will not exaggerate. 
  • Your donation will be used responsibly, and we will explain our fundraising costs. 
  • We will give a clear explanation of how you can make a gift and change a regular donation. 
  • Sometimes we work with external suppliers simply because our team isn’t big enough. Where we ask a third party to act on our behalf, we will make this relationship and the financial arrangement transparent. 

We will be respectful: 

  • We will respect your rights and privacy. 
  • We will not put undue pressure on you to make a gift. If you do not want to give or wish to cease giving, we will respect your decision. 
  • We have a procedure in place for supporting people in vulnerable circumstances. ** 

Our communications with you: 

  • We hope you’ll want to hear more about our work. We’ll always be clear about how we’ll communicate with you. 
  • If you tell us you’d rather not be contacted, or you’d rather we didn’t contact you in a certain way, we’ll act on your wishes. 
  • You can change your mind about what you receive from us at any time. 

We will be fair and reasonable: 

  • We will treat you fairly, showing sensitivity and adapting our approach depending on your needs. 
  • We will take care not to use any images or words that intentionally cause distress or anxiety. 
  • We will take care not to cause nuisance or disruption. 

We will be accountable and responsible: 

  • We will manage our resources responsibly and consider the impact of our fundraising on the community and the environment. 
  • If you are unhappy with anything we’ve done whilst fundraising, you can contact us to make a complaint. We will listen to your feedback and respond appropriately to feedback we receive. 
  • We have a complaints procedure, a copy of which is available on our website or on request.  
  • Our complaints procedure will let you know how to contact the Fundraising Regulator if you feel our response is unsatisfactory. 
  • We will monitor and record the number of complaints we receive each year and share this data with the Fundraising Regulator on request. 

Thank you.


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